Bandung Tourism industry

Bandung has served for popular weekend-break destination for people living in Jakarta for many reasons. The cooler climate of highland plantation area, the varieties of food, the cheaper fashion shops located in factory outlets and distros, golf courses, and the friendliness of local people have become the main attraction of the city.

In the 1990s, local designers opened denim clothing stores along Cihampelas Street which gave Bandung another nickname, the "Tourist Shopping City" (Kota Wisata Belanja). It was a success as the-then residential street was been fully transformed into a "jeans street". The city attracts people from other big cities to buy local fashion wears, as they are cheaper than branded items.
The city gained more shoppers to come when textile factories in the outskirt of Bandung opened a fashion store that sells their products directly from the factory. The products are tagged as sisa export (rejected or over-produced export quality items) and these shops are called factory outlets. The trend was followed by another factory outlets